The Potter Box and media ethics case studies. The Principles of Beneficence and Nonmaleficence. It focuses on four dimensions of ethical reasoning that include facts, values, principles, and loyalties. It presents the Potter Box as a framework for uncovering the important steps in moral reasoning for analyzing the cases that follow. c. the legal system. 1. The Potter Box is an ethical framework used to make decisions by utilizing four categories which Potter identifies as universal to all ethical dilemmas. In other words, the public relations professional needs to make sure their communication aligns with each of these five areas prior to using it. Potter Box is a. decision making model that allows professions to make ethical systematically. The purpose of this exercise is to introduce students to the ethical decision-making model known as the "Potter Box" (named after its creator, Harvard professor Ralph Potter), and explore its application to media ethics case studies. The Potter Box approach: To precisely define the situation or dilemma. Case Study 1. As you go through the questions, you receive clarity on the issue to make your decision. The values: Ethical values: decency, fairness, accuracy, responsibility to readers and sources, credibility Ethical principle: Loyalties: 28. their quadrants are reviewed and the process repeats until an ethical solution is found. The Potter Box is an analytical and ethical reasoning tool for assessing the ethics of an action. The Potter Box is created by Harvard philosopher, Ralph Potter. McGraw-Hill, 2010. Within the Potter Box (credited to Ralph B. Potter, Jr.) is a thought process that guides you through four pivotal steps when analyzing ethical dilemmas. A kickass ethics study guide - Potter Box, Prima Facie, Tares, Bok"s Model, Aristotle"s Golden Mean, Rawl"s Veil of Ignorance, kidder"s checklist, etc. To think about the underlying values of each case the principles which are most important to apply. 2. Open Document. 1995. Before tackling an ethical issue, clearly define the nature of the challenge. This is where professional codes help. Part 1. PDF. Base your decision about your primary loyalty on the following duties (complete descriptions of these duties can be found on page 24 of Media Ethics, Eighth Edition, Christians, Fackler, et al): 7. deciding what is right and wrong; and three, ethical behaviour: taking action to do the right thing. Many media professionals must make ethical decisions very quickly, and are often guided by the ethical principles found in: a, none of these. Identifying values. This essay proposes a detailed justification model that includes decision criteria beyond those of the widely used Potter Box. The Potter Box can be Analyse the issue using the Potter Box. The first quadrant in the Potter Box is definition or situation, in this case study I had identified the situation occurred in December 16th, 2005. Peter Box is a model for the analysis and assessing process of corporate and ethical decision-making. No one can sort out their conflicting loyalties if they are deceiving themselves about what is at stake. After a brief review of the ethical judgment research, the Potter Box, a four-step ethical judgment tool used primarily in media ethics, is introduced. State which of the five ethical principles above you are using as your basic guideline. Adapted from AR Jonsen, M Siegler, W Winslade, Clinical Ethics, 7th edition. It was created by Harvard philosopher Ralph Potter. b. the Food Lion decision. When I first studied ethics in the early 1980s, I came across a model for thinking and acting we might now call it an algorithm called Potter was a theologian at the Harvard Divinity School when he developed this moral reasoning framework. Generally, it is always used by communication professional. The Potter Box is as straightforward as it is simple. It was first introduced by Ken Blanchard and Norman Vincent Peale in their management book, The Power of Ethical Management.. d. performance codes. This paper deals with the demonstration of media ethical cases by reaching and developing ethical decision-making with the help of Potter Box. Using communications as an example: who, what, where, when, why and how. The Potter Box introduces four dimensions or moral analysis and aids us in locating those places where most misunderstandings occur. What is the patients medical problem? The Potter Box is a tool for making ethical decisions. According to this model, moral thinking should be a systematic process and how we come to decisions must be based in some reasoning. The Potter Box is an ethical framework used to make decisions by utilizing four categories which Potter identifies as universal to all ethical dilemmas. Know the Facts. Potters Box for Decision Making: This is perhaps one of the most simple but often employed models for making ethical decisions. The second step is to understand what values are at play. By using the Potter Box we can dissect a situation and come to an ethical decision on how a reporter or newspaper should proceed. Which stage is he in? Was it ethically justifiable? The Potter Box guides you towards a decision - it does not make the decision for you. Creative ethical analysis like this involves a number of steps. The Potter Box method requires us (1) to precisely define the situation or dilemma, and then to think about (2) the underlying values of POTTERS BOX. Here we take a look at a six-step model for ethical decision-making that can prepare business leaders and other professionals to face a range of organizational challenges and personal choices. Paradigm (4 boxes) A case-based approach to ethical decision-making. As an applied tool for social ethics and ethical decision-making, it emphasizes four areas for ethical reection and contemplation to help the moral agent consider whether the action being assessed is ethical or not. It is often used by communications professionals, but it can be used by anyone facing an ethical dilemma. The first quadrant in the Potter Box is definition or situation, in this case study I had identified the situation occurred in December 16th, 2005. The Potter Box is one of the ways to solve the ethical problems occurred in the media industry. It is an ethical framework used to make decisions by utilizing 4 categories which Potter identifies as universal to all ethical dilemmas. The Potter Box uses 4 dimensions of moral analysis to help in situations where ethical dilemmas occur. Highly Influenced. In that order, the tool offers simple steps to reason through ethical dilemmas and make a justified decision. performance codes. Use the quadrants of the Potter Box to make your own judgment of the New York Times' decision to delay publication for a year, and omit certain information. The Potter Box uses four dimensions of moral analysis to help in situations where ethical dilemmas occur: Facts, Values, Principles, and Loyalties as described below. Yo Step one is to understand the facts and not hide anything from ourselves or our colleagues and editors. Sam, in attempting to use Potter's Box to guide himself through an ethical dilemma, is at the point where he is asking himself whether his decision represents his values of honesty and trustworthiness rather than just making his media firm's bottom line stronger and more attractive. To think about the conflicting loyalties that one might hold to the various stakeholders in the case Peter Box had been developed by Ralph Potter as a tool to demonstrate different ethics and project effective Potter was a theologian when he developed this moral reasoning framework. It is an ethical framework used to make decisions by utilizing 4 categories which Potter identifies as universal to all ethical dilemmas. Potter was a theologian at the Harvard Divinity School when he developed this moral reasoning framework. The Potter Box uses 4 dimensions of moral analysis to help in situations where ethical dilemmas occur. Pages: 5. Exercise 4. Due to lack of evidence in the investigation, the companys fountain will not be closed permanently. This market-leading text facilitates and enhances students' ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies. Abstract. Potters Box for Decision Making: This is perhaps one of the most simple but often employed models for making ethical decisions. The mass media are at odds with the public on issues concerning privacy, i.e., issues concerning whether private information about a person should be printed in a newspaper or magazine, and one ethical code that would be useful for journalists stems from Judeo-Christian teaching. 6. Loyalties Discuss to whom your primary loyalty belongs. This framework focuses on three questions designed to examine different aspects of the decision itself. The purpose of this exercise is to introduce students to the ethical decision-making model known as the "Potter Box" (named after its creator, Harvard professor Ralph Potter), and explore its application to media ethics case studies. Ralph Potter Jr., a professor of social ethics at Harvard Divinity School, created the Potter Box to provide guidelines in helping people with ethical decision making. Aiming to improve students' ethical awareness, Media Ethics provides a solid foundation in the theoretical principles of ethical philosophies. a. Quadrant 3 b. Quadrant 4 c. Quadrant 2 d. The Potter Box is one of the ways to solve the ethical problems occurred in the media industry. Dilemma #2: Decision: If its more important to be fair to the readers than to be fair to the source, run the quotes. This model was developed by social ethics professor, Ralph Potter and is often used in a variety of professions. Empirical definition. Mullany agreed, saying: Apply the same rules you would apply to the rest of your reporting. TLDR. 1.Bruce Reynolds is to hold a press conference. These are the facts. How can we help them do that? Ralph Potter Jr., a professor of social ethics at Harvard Divinity School, created the Potter Box to provide guidelines in helping people with ethical decision making. It focuses on four dimensions of ethical reasoning that include facts, values, principles, and loyalties. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in the text cover Media Ethics Potter Box Essay. Words: 1206. Decision Making Potter Box. Ethical decision-making comes down to three basic steps: one, moral awareness, that is recognising the existence of an ethical dilemma; two, moral judgement, i.e. The paper proposes that the Potter Box's usefulness for evaluating ethical dilemmas could be improved by re-sequencing the steps, by incorporating philosophical intuitionism as a mechanism for structuring its inherent The Potter Box consists of a few simple steps, which can be completed in any order. The Potter Box. In other words, the public relations professional needs to make sure their communication aligns with each of these five areas prior to using it. Potters Box for Decision Making: This is perhaps one of the most simple but often employed models for making ethical decisions. MEDICAL INDICATIONS. e. the reporters' license application. In other words, the public relations professional needs to make sure their communication aligns with each of these five areas prior to using it. WHAT IT IS (AND ISNT) IT IS a method of analyzing an ethical dilemma IT IS based on the idea that there are four key components to every decision: definition, values, principles, loyalties IT IS a process, not a solution IT IS NOT going to lead all individuals to the same solution.
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